Home Selling 101- Does your Home Staging have Soul?

If it’s taking longer than you expected to sell your home the truth of the matter is that your home is either overpriced or it doesn’t stand out in comparison to the competition.   Both home sellers and real estate professionals are employing extra home selling help by hiring a Home Stager to give them every advantage in the current real estate market.   

Home Staging has become a familiar term.  It means arranging your home in a de-personalized and visually appealing manner.  The problem I’ve seen with a number of staged homes is that they look over decorated and contrived.  Simply put, they don’t have soul.

When you’re selling your home remember that it’s a product.  As a product, you must position it in the real estate market to appeal to the broadest number of buyers in order to get a timely sale and high offer.  Buyers base their decision to buy on three main things:

1- Price     2-Location     3-How they Feel in the Home

If you haven’t gotten an offer after eight showings and your home is competitively priced, odds are that your home is lacking soul. 

Soul is – The quality that arouses emotion and sentiment according to Webster’s Dictionary

Buying a home is an emotional decision.  The way that a buyer feels in your home is key to selling your home.  The secret to really great home staging is being able to create soul.

How you ask?  By creating a warm and comfortable atmosphere.  An atmosphere that a buyer feels relaxed in.  Your home should look like a model home or a pricey hotel room, but with more warmth.  Attention to every detail is vital!  You can usually find good examples of soulful rooms in Better Homes and Gardens Magazine and O magazine.   

Why bother staging if you’re not able to trigger an emotional response from a potential buyer?  If buyers don’t get the warm, fuzzy feeling that they need in order to commit to buying your home you won’t be able to sell it or you’ll have to lower your price beyond your comfort level.

Ways to Add Soul:

1- Don’t paint everything white!  If you’re going to re-paint, pick warm beige like Benjamin Moore’s Barely Beige or a light creamy yellow.

2- Add fire and earth colors where you can.  Adding decorative pillows, throw blankets, artwork, and area rugs in fire and earth colors are a great way to add coziness.  Earth and fire colors are beige, yellow, red, terracotta, and orange.

 3- Add visually stimulating patterns in the accessories like swirls, waves, and diagonal lines. 

4- Add whimsical touches like a teddy bear in a rocking chair or a plaque with a cheery sentiment like “Happy.”

5- Add soft table lighting where possible and don’t use flourescent lights.

6- Play smooth jazz or other soothing music when you have showings.

7- Avoid placing too many silk plants around your home.  I’ve seen lots of sellers with lots of silk plants on the top of the cabinets which look too staged.

8- A soulful scent like cinnamon or bread baking is perfect when showing a home.  Pop some instant pastries into the oven and bake 30 minutes before a showing. 

9- Place things that can create positive emotions in buyers like cheerful table settings, a welcoming front door mat, whimsical switch plate covers and fresh flowers or a small herb garden in a special area.

10- Create vignettes in the master bedroom, kitchen, and outdoor seating areas which perk a buyer’s imagination.  For example, create a spa-feeling in the master bath, an incredibly comfy looking bed, accoutrements for a gourmet kitchen and a remarkably cozy outdoor lounging area with magazines and a small bubbling fountain.

For More Information or Questions about Home Staging, please email me elizabeth@designforprosperity or leave a reply here.

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