Staging Your Home Gives You a Powerful Advantage

What is home staging? Staging is marketing. It is a proven technique that turns a home into a product that can be marketed and sold. It transforms a home to appeal to the broadest possible audience to generate the greatest possible interest from buyers. Staging sells homes in less time than the un-staged competition and helps maximize your equity.

Why stage your home?

  • Allows you to get your home sold quickly.
  • Maximizes your selling price.
  • Reduces the amount of showings.
  • Minimizes your stress.

A home’s condition will dictate the selling price. It’s quite simple – show your home in its best light at a higher sales price or lower the price and lessen the improvements done to home.  Staging gives you a powerful advantage.  An essential part of selling your home is preparing it for sale, yet this is frequently overlooked or not done correctly.  Quite simply, homes that are appealing sell quicker and for more money than homes that don’t have that “wow” factor.  The better a home looks, the easier it is to sell. 

Here’s what people say about staging:

“Statistics report that while most homes take more than 30 days to sell, staged homes average about 13 days on the market and sell for about 6 percent over list price.” 

Fort Worth Star Telegram, June 2004.


 “Staging speeds up sales in a sluggish market, and can bump up prices 2% to 10% in a moderate market. The biggest advantage occurs with luxury homes or in a market with bidding wars over properties, where effective staging can boost prices by 30% to 50%”.

Wall Street Journal, April 30 2003.


 Valerie Torelli, broker/owner of Torelli Realty in Costa Mesa, Calif., has been staging homes since 1991. “I have five seconds to sell a home five seconds to make an impact on the buyers when they first walk in the door,” said Torelli. “Staging ensures that that impact is a good and lasting one.”

Realtor Magazine, April 2003.


 The better impression your house makes on buyers, the closer you will be to making a sale.   Properties that are staged with a flair showcase a home are the type buyers get excited about the moment they drive up.

-Roger Sturgell, Chairman of the Austin Board of Realtors, Austin American-Statesman, 2005

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