Our home’s been on the market now for 23 days. We’ve had five showings – less than we expected – but since our home is located in Southwest Austin, things are not as “hot” as central Austin. We’re following the advice that we’ve been giving clients for years:
1- Price your home competitively and be ready to lower the price. There is no stigma attached to lowering the price of your home – as long as you do it without much fanfare. Make sure to get comments from Realtors® and buyers about the price and any improvements you can make and adjust the price within 10-14 days if this is what the initial feedback says. And keep adjusting the price every 3 to 4 weeks if you want to sell.
2- Use Feng Shui Staging to ensure your house feels comfortable, attractive, and welcoming. I’m using every Feng Shui staging technique I’ve been taught to ensure that people have a terrific experience when they view our home. See if the photos above and below translate into a comfortable, inviting experience for you.
3- Engage all of the buyer’s senses. I play soft relaxing music, set out snacks and bottled water, spritz the house with a quality air freshener such as cinnamon/ylang-ylang or bake a refrigerated pastry, clean the house well and ensure every detail (down to the crease in the bed-skirt) is in order, place stuffed animals on the bed, soft pillows on the couch, and whimsical accessories here-and-there for people to pick up out of curiosity.
And probably the most important advice we’ve had to take for ourselves– Disengage from all the things you love about the house and think SHOULD be valuable in a buyer’s eyes and instead look at what John and Sue buyer feel is important — price, location, neighborhood, and how it suits their family, not yours!